Rising From the Ashes
Disasters—whether wildfires, storms, floods, or other emergencies—can turn lives upside down in an instant. In times of crisis, music has the power to unite us, spark hope, and bring healing.
The "We GOT U" Anthem
Clint "Payback" Sands
Music Producer Clint "Payback" Sands leads this powerful initiative, bringing together legendary artists to create an anthem of hope.
Our Partners
Partnered with the American Red Cross and MusiCares to ensure aid reaches those who need it most.
100% Impact
Proceeds go directly to disaster relief. Our songwriters have generously donated their writer's portion to maximize your support.
"We GOT U" is a powerful anthem dedicated to supporting disaster relief efforts wherever the need is greatest. This modern-day "We Are The World" moment brings together renowned celebrity artists to spark hope, healing, and unity in the face of tragedy.
The Eaton Fire
January 7, 2025 — A day that changed everything
What Happened
On the evening of January 7, 2025, the Eaton Fire ignited in Eaton Canyon. Fueled by powerful Santa Ana winds, it rapidly spread across the community of Altadena. The fire burned for 24 days, consuming 14,021 acres and becoming one of the deadliest wildfires in California history.
Devastating Losses
The fire claimed 19 lives and left 22 missing. Over 9,400 structures were destroyed, with another 1,000+ damaged. The historically Black community of West Altadena was particularly impacted, with nearly half of all Black households in the area destroyed.
Community Displacement
Over 100,000 people were evacuated — up to 95% of Altadena residents. Families lost everything: homes, memories, businesses, and community landmarks. The path to recovery will take years and billions of dollars.
Ongoing Investigation
The California Department of Justice has launched a civil rights inquiry into delays in emergency notifications. The fire is believed to have been caused by faulty power lines, with the U.S. Justice Department filing a lawsuit against the utility company.
Our Partners
Together with leading organizations, we ensure your support reaches those who need it most
American Red Cross
The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing volunteers and the generosity of donors. They're on the ground providing shelter, food, and support to disaster victims.
MusiCares
MusiCares provides a safety net of critical assistance for music people in times of need. They offer programs and services to members of the music community, including those impacted by disasters.
Got-Connections Foundation
A 501(c)(3) non-profit organization dedicated to transforming lives and fostering unity. Through programs like GOT University, GOT Women, and Job Connect, they've served communities for years.
Where Your Support Goes
Proceeds from "We GOT U" go directly to disaster relief, in partnership with the American Red Cross and MusiCares. Our songwriters have generously donated their writer's portion as well, ensuring that your support reaches those impacted by all types of disasters.
Join Our Mission
Every contribution brings us closer to rebuilding Altadena. Be part of the movement.